Viso.li
Get started

iOS vs Android: How Game Developers Can Compare Phone Store Visits with Campaigns

Use a Viso.li campaign to compare App Store and Google Play visits. See which phone store your iOS and Android posts actually send people to.

By Viso.li Team
Team
|Last updated: August 23, 2026|6 minutes read
Use CaseGame DevelopersCampaignsiOSAndroid
iOS vs Android: How Game Developers Can Compare Phone Store Visits with Campaigns

Why mobile games need two store links

A mobile game usually lives in two stores. iOS players need the App Store. Android players need Google Play. If you paste one long store URL everywhere, the wrong phone hits a dead end, and you cannot see which store page people opened. App Store Connect and Play Console are great for installs later. They do not show which TikTok, Discord post, or influencer story sent someone to the store page. That is where a campaign helps. A campaign groups short links around a goal. For iOS vs Android, the useful goal is Compare. You attach one App Store link and one Play Store link. Then you see each phone store's share of visits on one page.

What iOS vs Android looks like as a campaign

Make two short links for the same game:
  • viso.li/ios points at your App Store page.
  • viso.li/android points at your Google Play page.
Create a campaign, pick the Channel test template, and attach both links. Channel test sets the goal to Compare. There is no install target inside Viso.li. You see a share bar plus clicks, visitors, and share for each store. This is not a test that secretly sends half of players to iOS. People still use the store that matches their phone. You just keep the two links separate so the counts stay fair. Your single link pages still work. The campaign is the view that puts both phone stores side by side.

Why this is great for mobile teams

It is easy to think Android will always win on raw clicks because there are more Android phones. That may be true. It may also hide a strong iOS audience in your Discord or on Instagram. A Compare campaign helps you see the real mix from the links you shared. That is useful when you decide:
  • Which store to list first in a bio
  • Which store to pin in a TikTok comment
  • Whether an iOS influencer post is worth another boost
You still use store consoles for installs and revenue. The campaign just tells you which store page your marketing actually opened.

A friendly setup you can reuse

  1. Create one short link for the App Store and one for Google Play.
  2. Open Campaigns and pick Channel test.
  3. Name it something clear, like "Mobile launch iOS vs Android."
  4. Attach both store links. One link per store keeps the comparison fair.
  5. Share the iOS link in iOS leaning posts. Share the Android link in Android leaning posts.
If a newsletter or YouTube description has to serve both phones, put both short links in the same block. Label them in plain words, like "iPhone" and "Android." Do not reuse one link for both stores. Create the short links first. A campaign needs at least one link. Campaigns are on paid plans.

What to read on the campaign page

The campaign page merges analytics for both links. You get visits, visitors, referrers, countries, and devices. Compare adds a share bar so iOS and Android are easy to scan. Device data is extra helpful here. If most Android link clicks come from phones, you are in good shape. If a lot of iOS link clicks come from desktop, people may be opening the App Store page on a computer first. That is still useful to know. A few honest limits:
  • A visit means someone opened the store page through your short link. It is not an install.
  • Unique visitors count different people. Total clicks count repeats too.
  • Store review times and region availability can change when a page is even clickable. The campaign only measures the links you shared.
If Android has 65 percent of visits, you can keep Android first in most posts. If iOS is closer than you expected, give that store a clearer button in the next story.

How Viso.li campaigns help mobile game teams

Viso.li keeps the setup small so a two person studio can use it on launch day.
  • One campaign for both phone stores. App Store and Play Store sit together.
  • A share bar for iOS vs Android. Compare is built for this exact side by side view.
  • Device and country clues. See whether visits match the phones and regions you expected.
  • Store consoles stay in charge. Keep App Store Connect and Play Console for installs. Use Viso.li for the shared links that sent people there.
QR codes work here too. A convention booth can show two codes, one per store. Scans count like clicks, so offline traffic still lands in the same campaign.

A workflow for every mobile update

  1. Make or reuse one short link per phone store.
  2. Start a Channel test campaign and attach those links.
  3. Put the matching link in TikTok, Instagram, Discord, email, or a printed QR.
  4. After the first day, open the campaign page.
  5. Read the share bar, check devices if you want, and plan the next post.
You can repeat this for a soft launch, a global launch, or a seasonal event. Same two stores. Same friendly comparison.

Share this article

Viso.li

Track every link you share

Create branded short links, measure click performance, and understand which campaigns drive traffic—without enterprise complexity.

Start for freeView plans

Frequently asked questions

More on this topic

What Are Campaigns and Why They Help You See What Works
Read Article
EducationCampaignsAnalyticsMarketing
August 23, 2026
Viso.li Team
What Are Campaigns and Why They Help You See What Works

Group your short links, set a simple goal, and compare channels in one place. A friendly guide to Viso.li campaigns.

Steam vs Epic: How Desktop Game Developers Can Compare Store Visits with Campaigns
Read Article
Use CaseGame DevelopersCampaignsSteamEpic Games
August 23, 2026
Viso.li Team
Steam vs Epic: How Desktop Game Developers Can Compare Store Visits with Campaigns

Use a Viso.li campaign to compare Steam and Epic store visits. See which desktop store page your Discord, trailer, and Reddit posts actually send people to.

How to Track Link Clicks Across Social Media, Email, and QR Codes
Read Article
Use CaseLink TrackingSocial MediaEmail MarketingQR Codes
January 11, 2025
Viso.li Team
How to Track Link Clicks Across Social Media, Email, and QR Codes

Learn how to track link clicks across social media, email campaigns, and QR codes to understand your audience and improve your marketing results.