Bitly vs Ow.ly: standalone links vs social suite
Bitly is a dedicated link platform. Ow.ly shortens links inside Hootsuite and is not sold as a standalone shortener — access starts with a paid Hootsuite plan around $99/month.
- Choose Bitly when you want a recognizable shortener brand and paid link tooling outside a social scheduler.
- Choose Ow.ly when you already pay for Hootsuite and only need link trimming inside that workflow.
- Choose Viso.li when you want Bitly-style tracking and QR codes without buying a full social management suite.
For most marketers searching “Bitly vs Ow.ly,” Viso.li Pro is the clearer Bitly alternative: standalone short links and analytics near $10/month instead of a $99 social platform.

